Research on Customer Switching Behavior †Free Samples to Students

Question: Discuss about the Research on Customer Switching Behavior. Answer: Introduction: The training has been conducted in two halves. The first training has been offered to the new internal research executive. The training offers the scope of the research that has to be done by the internal research executive and the pitfalls that the research will have. The part of research of the internal executive will include the research related to the internal matters of the organization. The research will have the chance to know about the system of communication between the employees and the management. The research will have the scope of improving the communication system that exists in an organization and this would improve the organizational goal. The research would enable the executive to know the internal conditions of the organization and to know the issues that are being by the employees (Babin and Zikmund 2015). The limitations of the research of the internal executive would include the lengthy process that will be included in the process of knowing the internal factors of the organization. The executive is supposed to interrogate the employees personally and he is required to examine the issues faced by the employees. This is a lengthy problem and it takes time to go through the internal system of the organizations. The other thing that the research cannot offer is the actual cause of the problems. Many employees would not reveal the problem to the executive as they would have the fear of losing their job if they speak about the problems (Silverman 2016). The other training part of the training is organized for the new recruited marketing executive. The research of the marketing executive would include the scope of knowing the condition of the market. It would enable the person to know the status of the acceptability of the product in the market and the situation of the market and the scope of improvement. The research can offer about the competitors of the company and chances of new entry in the market (Wangrow, Schepker and Barker 2015). The research cannot offer few things. The research of the marketing executive cannot offer the internal condition of the organization. The research will not be able to offer about the ethics of the company that is sometimes required in case of marketing. The external supplier of research offers the innovation of both, the internal factors as well as the external factors. The innovation also includes the innovation in the field of technology as well as in the field of non-technology. The external supplier of research helps the company to know the areas they are lacking in and the areas they need to improve. It includes the development of relation between the partners of the company. It enables to build a good relation between the external research suppliers and the organization to whom they are lending their support. They serve as a good training procedure for the internal and the external researchers of the company. It takes the company towards achieving their goals and their targets. It increases the consistency of the research method. It enables to share the internal information of the company (Nardi 2018). The reason for using the external suppliers of the company is that the suppliers can be objective and they could be the subjec t to the politics of the company. The external suppliers are able to provide special talents that the internal suppliers do not possess. This improves the internal environment of the organization that is the condition of the employees and the relationship between the employees and the management. The executives should be aware of the factors they would proceed to do their research on. The training on the process of doing research is required for the individuals so that they can conduct the research in a planned way and they can get the authentic information from their research. The external supplier can enable the internal researcher to inform the employees of the developments that influence their organization. This would lead towards the attainment of the individual as well as the goals of the organization. This would encourage the employee participation inside the organization. The organization will be able to attain a smooth leadership that will enable the organization to functio n smoothly. The external supplier of research can offer the organization with the clear idea of the policies in the organization, demonstrate the commitment of the organization, identify the area of improvement of the organization, and motivate the workforce of the organization (Sirakaya et al. 2017). The company that has been chosen for this particular assignment is Hotel Royal Cottage. The biggest challenge they are facing is a set-back in the technological advancement. The world has made a progress in the field of technology. Yet the hotel has not made any progress in this particular field. The hotel has not made the service flexible and they do not accept online bookings. Apart from this there food and service has deteriorated. They have failed to render premium services in the recent years (Chuang and Tai 2016). The problem that has been discussed above requires to be highlighted. The reason for highlighting the problem is to succeed in the competitive world. The entire world is making a progress towards technology. All the essential things are done online in the current world, starting from ordering food to shopping and even paying bills are done online. It is feasible for the customers to book their hotels online by making online transaction. It makes work faster and easier. This is the reason the problem should be taken into consideration and it should worked upon. The other reason for highlighting the problem is if the problem is not taken care of it might lose the potential customers and the customers might shift to some other hotels. The other problem was the problem of poor quality service and food. The poor food and service offered by the hotel might make the hotel lose the potential customers. The customers might shift their interests from golden cottage to some other hotel. This is the reason this can be referred to as an issue and efforts should be made to rectify the issue (Sarstedt and Mooi 2014). The explanatory research method is the method that usually is conducted for the problems that are not studied more clearly. It involves the data collection method and the research design is based on the secondary method. It applies techniques like, reviewing the secondary literature or the data that is available. It includes the qualitative approach like the collections of feedback from the customers, holding communication with the employees and the management and also the competitors. It involves the formal qualitative research through the in-depth interviews, through the interviews of the focus groups, through the case studies or the pilot studies (Retolaza and San-Jose 2017). The descriptive research method is the combination of the explanatory and the exploratory research method. It identifies the problems during the research and highlights them (Bryman and Bell 2015). On the other hand it explains the reason of choosing the proposed form of research. The descriptive from of research aims at realizing the issues and at the same time providing effective solution of the issue. The descriptive method is a useful research method as it provides the effective solution of the problems that have been recognized during the research (Sarstedt and Mooi 2014). The Explanatory or causal forms of research is the investigation of cause and effect relationships. The variables are required to observe in this case. It is important to observe the variation in the variable assumed in order to cause the change in the other variables and then measure the change in the other variables. The cause and effect relationship is important in this type of research program. The cause of the problem is analysed in this type of research and the effect of the same is realized. There are ways to explore the cause and effect relationship between the variables. They are experimentation and statistical research. The experimentation includes the practical reasoning of the problems and the statistical research includes providing statistical records of the problems (Toshkov 2017). The above company must adopt the descriptive research method (Forza, 2016). This would include the recognition of the problem and the solution of the problem. The recognition of the problem is necessary in order to solve the problem. There was a problem that the company could not provide proper service and the quality of the food got worst. It is important to identify the problem in order to solve that. The food and the service is a problem in such case. Apart from this the hotel had poor engagement in the digital media despite the rapid growth of the technology in each nation. The solution would be to take effective steps to offer services through digital media. This is the solution that the company should look forward to. References Babin, B.J. and Zikmund, W.G., 2015.Exploring marketing research. Cengage Learning. Bryman, A. and Bell, E., 2015.Business research methods. Oxford University Press, USA. Chuang, Y.F. and Tai, Y.F., 2016. Research on customer switching behavior in the service industry.Management Research Review,39(8), pp.925-939. Forza, C., 2016. Surveys. InResearch Methods for Operations Management(pp. 95-180). Routledge. Nardi, P.M., 2018.Doing survey research: A guide to quantitative methods. Routledge. Retolaza, J.L. and San-Jose, L., 2017. Single case research methodology: a tool for moral imagination in business ethics.Management Research Review,40(8), pp.890-906. Sarstedt, M. and Mooi, E., 2014. A concise guide to market research.The Process, Data, and. Sarstedt, M. and Mooi, E., 2014. The Market Research Process. InA Concise Guide to Market Research(pp. 11-23). Springer, Berlin, Heidelberg. Silverman, D. ed., 2016.Qualitative research. Sage. Sirakaya-Turk, E., Uysal, M., Hammitt, W.E. and Vaske, J.J. eds., 2017.Research Methods for Leisure, Recreation and Tourism. CABI. Toshkov, D., 2017. Research Design.Theory and Methods in Political Science, p.219. Wangrow, D.B., Schepker, D.J. and Barker III, V.L., 2015. Managerial discretion: An empirical review and focus on future research directions.Journal of Management,41(1), pp.99-135.